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Sanasto · Strategy

B2B, B2C, and B2B2C

Shorthand for who you sell to: **B2B** sells to businesses, **B2C** sells to consumers, **B2B2C** sells through a business to reach end users (banks offering your app to customers, platforms embedding your product).

Liittyvät: TAM (total addressable market) · SAM (serviceable addressable market) · Product–market fit (PMF) · Marketplace (take rate)

Hieman lisää vivahdetta▾
  • Hybrid models exist — clarity in pitches still matters.
  • B2B2C can mean slower enterprise sales but faster end-user scale if the partner pushes distribution.
Syvemmin▾
Keskustelukysymykset▾
  • Who actually pulls out the credit card — and who influences them?
  • If you are B2B2C, what happens if the middle partner churns?

Vain oppimateriaalia — ei juridista, vero- tai sijoitusneuvontaa. Termit vaihtelevat maan ja diilin mukaan; kysykää pätevältä ammattilaiselta, kun sillä on väliä.