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Sanasto · Market sizing

TAM (total addressable market)

If everyone who could possibly buy your product did, how big could revenue be? It is a ceiling thought experiment, not a sales forecast.

Liittyvät: SAM (serviceable addressable market) · SOM (serviceable obtainable market) · Pitch deck

Hieman lisää vivahdetta▾
  • Top-down TAM from industry reports is easy and often wrong for you.
  • Bottom-up TAM uses real price × plausible customer count.
Syvemmin▾
Keskustelukysymykset▾
  • Who is honestly **not** in your TAM and why?
  • What would shrink your TAM to something still exciting?

Vain oppimateriaalia — ei juridista, vero- tai sijoitusneuvontaa. Termit vaihtelevat maan ja diilin mukaan; kysykää pätevältä ammattilaiselta, kun sillä on väliä.