Glossary · Revenue metrics
Net revenue retention (NRR)
For a cohort of existing customers, how recurring revenue changes over a period after churn, downgrades, and expansions. NRR above 100% means expansions beat losses — a hallmark of strong B2B SaaS retention.
Related: Churn rate · Monthly recurring revenue (MRR) · Annual recurring revenue (ARR) · Lifetime value (LTV)
A bit more nuance▾
- Logo churn and revenue churn can tell different stories; NRR focuses on dollars.
- Define your cohort window consistently when comparing to benchmarks.
Go deeper▾
Discussion questions▾
- What would move NRR more: halving churn or doubling expansion revenue?
- Which customer segment drives most of your NRR story?
Educational reference only — not legal, tax, or investment advice. Terms vary by country and deal; ask a qualified professional when it matters.