Glossary · Market sizing
SOM (serviceable obtainable market)
The part of SAM you can realistically win in the next few years given competition, sales capacity, and brand starting from zero.
Related: SAM (serviceable addressable market) · TAM (total addressable market) · Customer acquisition cost (CAC)
A bit more nuance▾
- SOM is where credible near-term revenue plans live.
- Too tiny SOM scares investors; too huge sounds naive.
Go deeper▾
Discussion questions▾
- What share of SAM is plausible with your current team?
- Which competitor most caps your SOM?
Educational reference only — not legal, tax, or investment advice. Terms vary by country and deal; ask a qualified professional when it matters.