Glossary · Market sizing
SAM (serviceable addressable market)
The slice of TAM you could serve with your current product and business model — realistic geography, segments, and price points included.
Related: TAM (total addressable market) · SOM (serviceable obtainable market) · Product–market fit (PMF)
A bit more nuance▾
- SAM should connect to your actual go-to-market motion.
- Pitching global TAM with a single-city launch confuses investors.
Go deeper▾
Discussion questions▾
- What constraint shrinks TAM to SAM for you — language, payments, regulation?
- Which customer looks like your SAM anchor today?
Educational reference only — not legal, tax, or investment advice. Terms vary by country and deal; ask a qualified professional when it matters.