Glossary · Strategy
Marketplace (take rate)
A business that matches supply and demand — riders and drivers, hosts and guests, buyers and sellers — and usually earns a **take rate**: a percent or fee on each transaction.
Related: TAM (total addressable market) · Customer acquisition cost (CAC) · Product–market fit (PMF) · B2B, B2C, and B2B2C
A bit more nuance▾
- Liquidity on both sides matters more than clever branding.
- Emerging markets may need local payments and trust layers before take rate scales.
Go deeper▾
Discussion questions▾
- Which side of your market is harder to acquire — supply or demand?
- What take rate is sustainable without killing repeat usage?
Educational reference only — not legal, tax, or investment advice. Terms vary by country and deal; ask a qualified professional when it matters.