Sanasto · Sales efficiency
Customer acquisition cost (CAC)
How much you spend on sales and marketing to win one new customer. Lower CAC with healthy retention usually means a more efficient business.
Liittyvät: Lifetime value (LTV) · Monthly recurring revenue (MRR) · CAC payback period · LTV:CAC ratio
Hieman lisää vivahdetta▾
- Fully loaded CAC includes salaries, not just ad spend.
- Compare CAC to LTV — paying more to acquire than a customer is worth is a trap.
Syvemmin▾
Keskustelukysymykset▾
- Which channel has the best CAC today — and is it scalable?
- What costs do you exclude today that you should include?
Vain oppimateriaalia — ei juridista, vero- tai sijoitusneuvontaa. Termit vaihtelevat maan ja diilin mukaan; kysykää pätevältä ammattilaiselta, kun sillä on väliä.