Glossary · Markets & strategy
Emerging market
A country or region where the economy is growing fast, rules are still changing, and global investors often pay less attention than they do to Silicon Valley or Western Europe.
Related: Frontier market · TAM (total addressable market) · Venture capital (VC)
A bit more nuance▾
- “Emerging” does not mean small — it often means more volatility, more local context, and more room for new winners.
- Startup Atlas focuses on founders building from these places.
Discussion questions▾
- What local advantage do you have that a distant investor might not see?
- What part of your story only makes sense if you know the region?
Educational reference only — not legal, tax, or investment advice. Terms vary by country and deal; ask a qualified professional when it matters.