Glossary · Strategy
Product–market fit (PMF)
The moment when people really want what you built — retention is strong, growth feels pulled not pushed, and customers would miss you if you disappeared. It is fuzzy but recognizable.
Related: Churn rate · Monthly recurring revenue (MRR) · Seed round · Minimum viable product (MVP)
A bit more nuance▾
- Marc Andreessen popularized the term; many teams use retention and organic growth as proxies.
- PMF can erode if the market shifts — it is not a permanent trophy.
Go deeper▾
Discussion questions▾
- What would customers say if you asked why they stay?
- What feature request actually signals PMF vs noise?
Educational reference only — not legal, tax, or investment advice. Terms vary by country and deal; ask a qualified professional when it matters.