Glossary · Startup Atlas
Investment memo
A short written brief that explains what a company does, why it might win, and what could go wrong. Investors use memos to decide if a first meeting is worth their time.
Related: Due diligence · Pitch deck · Fundability score
A bit more nuance▾
- On Startup Atlas, memos are generated for founders in emerging markets so they have the same kind of artifact well-connected founders often get from advisors.
- A memo is not a guarantee about the future — it is a structured snapshot for learning and conversation.
Go deeper▾
Discussion questions▾
- If you had to explain your company in one page, what would you cut first?
- What is the biggest thing a memo might get wrong about your market, and why?
Educational reference only — not legal, tax, or investment advice. Terms vary by country and deal; ask a qualified professional when it matters.