Problem Analysis
The problem is real and precisely named. Anyone who has built or reviewed a waterfall in Excel knows that liquidation preference stacks, participation caps, anti-dilution ratchets, and option pool timing get encoded in cell references that nobody audits before a partner meeting. The founder's framing — 'silent defaults are fine in the base case and wrong in edge cases' — is the correct diagnosis. Edge cases are precisely where the modeling matters, because that's where common holders, management, and later-round preferred all diverge.
That said, the pain is chronic, not acute. GPs have lived with spreadsheets for 40 years. The consequence of a bad waterfall model is usually a mildly wrong IC memo, not a blown deal — the LP capital gets deployed either way, and the actual exit reconciliation happens years later with lawyers involved. So the problem is real but the willingness-to-pay curve is unclear. This is a 'quietly costly' problem, not a 'CFO is calling you at 11pm' problem.
The buyer is also narrow: investment professionals at venture funds and, adjacent to them, corporate development, secondaries buyers, and startup CFOs preparing for financings. That's a defined but small TAM, and most of these buyers already have a workflow — Carta for cap tables, Excel for waterfalls, and a junior associate to redo it when partners ask.